PERLINDUNGAN HUKUM BAGI KONSUMEN REMAJA ATAS PEREDARAN ROKOK ELEKTRIK DI PLATFORM E-COMMERCE

Abstract

This research aims to analyze the legal framework for protecting adolescent consumers from the circulation of e-cigarettes on e-commerce platforms in Indonesia, and to formulate a model for e-commerce platform legal liability and an ideal legal protection model. The urgency of this research is driven by the increasing accessibility of adolescents to e-cigarettes through digital platforms due to regulatory gaps and disharmony in existing regulations. This research employs a normative-empirical juridical method with legislative, conceptual, comparative, and empirical approaches, utilizing primary, secondary, and tertiary legal materials analyzed prescriptively-qualitatively. The research findings indicate that existing regulations are fragmented and contain substantial legal gaps, particularly in Government Regulation No. 109 of 2012 and the ITE Law, which do not explicitly regulate age verification obligations. Platform legal liability can be constructed through liability based on fault, intermediary liability, and corporate criminal liability. This research recommends a three-pillar legal protection model: strengthening regulations, establishing technical obligation standards, and integrated institutional empowerment as a basis for legal reform in protecting adolescent consumers in Indonesia's digital space.